HEALTH INTERNET MARKETING

Healthcare Internet Marketing, Inc. is a new type of digital marketing agency for
Hospitals and Physicians. Our number one priority is to build a dominant local presence
on the Internet for our healthcare clients and to help them convert this presence into
new patients. We can successfully generate incremental top line revenue on behalf of
our clients more quickly and less expensively than they can do it themselves.
For a healthcare business that is looking to grow revenue, a well designed and well
executed Internet marketing strategy is an imperative. One of the most significant
paradigm changes of the 21st Century has been the emergence of search engines on the
Internet and the decline of conventional marketing and advertising. A June 2009 survey
from the Pew Internet & American Life Project found that 61% of American adults surf
the Web for health information.
 

The purpose of our online marketing system is to help our healthcare clients:
 

Drive top line revenue
 

Accelerate time to competitive advantage
 

Gain access to new patients from the Internet
 

Increase market share
 

To achieve these goals, our Internet Marketing system gains first page rankings for our
custom developed websites on all of the popular search engines. In order to attract
interested visitors to our websites, we employ a Pay per Click (PPC) ad campaign, a
Search Engine Optimization (SEO) campaign, a Google Places campaign and other search
related and Social Media technologies. Our websites are free of advertisements and
focus exclusively on procedure education and facility related information. They also
contain video, blogs and other relevant content delivery technologies. Prospective
patients who visit our sites provide us with requests for consultation and their contact
information.
Market research tells us that patients that come through educational websites tend to
be better educated, better employed, better insured and more willing to follow
physician’s instructions. The accumulation of these factors often leads to better
outcomes for the patient and the healthcare facility. We are in the early stages of developing the geographic reach of our business. Our goal
is to form relationships with hospitals and physicians interested in investing in digital
demand generation and online relationship building. Because prospective patients
cannot always easily locate local hospitals and physicians when searching on the
Internet, providers are likely losing patients who travel to other facilities that are better
positioned on the Internet. This lack of prominent Internet presence cost hospitals and
physicians valuable revenue.
Our business model is to develop regionally exclusive relationships with partner
providers where all inquiries from our websites in a defined geographic area are
delivered directly to our clients. Clients pay our company a fixed monthly fee for access
to all inquiries in their geographic area.
Our turn key system provides our clients with a very tightly focused marketing channel
for specific consumer driven, high margin procedures. In addition, we provide lead
nurturing and patient intake consulting services that insure a continuum of relevant
contact with prospective patients. These services are designed to improve the frequency
and the speed of conversions from prospective patient to successful surgery.
Unlike conventional print and broadcast marketing programs, our website marketing
results are transparent, objective and measurable. They are completely virtualized and
outsourced and are not additive to the workload of your IT staff or marketing
department. In addition, we constantly enhance our client’s website presence in terms
of content and search engine ranking enhancements. We help our clients supplement
their existing marketing efforts, enhance their local brand and increase their revenue
though our exclusive and well proven web marketing and patient conversion
technologies.
Healthcare Internet Marketing can create, launch and maintain a sophisticated online
marketing campaign within 30 days. In addition to Bariatric procedures, we have
campaigns in place for Hip and Knee Replacement and for Heart related procedures
such as Atrial Fibrillation.

For more information, view our presentation HERE or contact your sales team representative today!